Search Engine Optimization

Tuesday, 08 April 2014 11:46

Increasing prominence. Successful marketing strategy.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's search results.

In order to increase your page prominence and improve the ranking in the most popular search engines we use the following SEO techniques:

SEO-friendly URLs

Poor URL structure is a frequent SEO issue, one that can keep pages and even sites out of the search engine indexes. So attention to URL management and optimization will provide both SEO and usability advantages.
All of the Content Management Systems and web-servers we use in our work support the feature "SEO-friendly URLs". We create URLs that are easy to read and understand, that contain breadcrumb style keywords (because search engines look for keywords in URLs) and frequently their own anchor text.

Content improvement

In order to create informative and unique content we write our own product descriptions, using the keyword research results. This way we target actual words searchers use, and make product pages that blow the competition away.

Site map page

It is a well known fact that spiders cannot index pages that cannot be crawled. We create site maps that help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy.

SEO Optimized Keywords

In web terminology a keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consists of between two and five words. Good keyword phrases are specific and descriptive.
As a first step we do a deep analysis of the content of your pages and then we select the proper words and phrases adding them to the keywords meta-tag.



Read 1511 times Last modified on Thursday, 22 May 2014 05:58
Published in Portfolio

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